When Cinco de Mayo and the Met Gala collided on the same day, 1800 Tequila saw it as a moment to disrupt luxury culture. Fusing science with sophistication, the brand unveiled a world-first: a one-of-a-kind diamond not mined from earth, but crafted from its award-winning 1800 Cristalino – an innovative and sustainable take on a timeless symbol of elegance. 1800 Tequila debuted the first-ever tequila diamond – set in a bespoke brooch worn by Grammy-nominated musician, actor and Met Gala mainstay, Janelle Monáe – on the world’s most-watched red carpet.
Through bold PR, precision storytelling and strategic influencer amplification, the activation sparked conversation across press and social around how spirits brands can show up in luxury culture. Reddish secured top-tier media coverage across national outlets, including Associated Press, Harper’s Bazaar, New York Post, PEOPLE, Hollywood Reporter and E! News – catapulting 1800 Tequila as the most talked-about brand moment at the Met Gala.
On a night defined by million-dollar jewels and couture statements, 1800 Tequila emerged as the evening’s most unexpected – and unforgettable – luxury accessory.
