Cantu Beauty Nurtures Black and Brown Communities from Curl to Toe
Spurred by the effects of the global pandemic and the inequities impacting the Black and Brown communities, Reddish and Cantu knew Black and Latino(a) men and women were in need of support. To help communities overcome the challenges they face, Cantu teamed up with both the United Negro College Fund (UNCF) and Gyrl Wonder (GW) to design resources and programs to help people of color thrive.
Cantu Beauty and Gyrl Wonder
Cantu and Gyrl Wonder created a virtual content series catering to the mind, body and emotional wellness of college-aged Black and Latina women, knowing students better excel when prioritizing their holistic health. Each month, Cantu created a program focusing on multiple dimensions of wellness through budget-friendly cooking classes, yoga sessions, and partnering with self-love advocates to support the young women’s physical, psychological and spiritual growth. The partnership kicked-off on International Self-Care Day (July 24th, 2021) and concluded during Emotional Wellness month in October.
"This was more than what I needed. So grateful, thank you!”
"This taught me self love is knowing that not every day will be perfect, but giving yourself the opportunity to make mistakes."
Cantu Beauty and UNCF
Together, Cantu and UNCF served an often forgotten student demographic — nontraditional college students (e.g. veterans, parents, and transfer students) — who face unique challenges while completing their college education, primarily stemming from balancing heightened family and financial obligations. Through work-readiness resources, Cantu was able to curate a virtual content series focusing on leadership, health and wellness and time management. Additionally, Cantu donated 15 financial scholarships (valued at $5,000 each), thereby minimizing some of these challenges for nontraditional HBCU students.
“I rarely take time for myself. The experience was refreshing and brought a calmness to my body that I needed.”
“I had a great time! I needed this today!”
The partnership received national media attention, landing in AOL, Yahoo!, Black Enterprise and Essence among other online outlets earning 8.5M+ impressions. Cantu’s partnerships impacted 500+ students and invested a total of $200,000 shared between UNCF and Gyrl Wonder. Cantu’s commitment continues to propel the next generation of Black and Brown leaders forward.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.