Strategically timed to both New York Fashion Week and the NBA Board of Governors Meeting, Reddish helped launch Cincoro Gold with an exclusive party at New York City’s Zero Bond that further solidified the brand’s trophy status. We brought out Hollywood elite, sports royalty, and the who’s who of the fashion world to toast to a “Life Well Played.”

While brand ambassador DJ Crespo spun all night, Reddish conducted media interviews with CNBC, Forbes, Insider, and ESPN, granting unprecedented access to Cincoro’s ownership team. Simultaneously, Reddish creative teams conducted a full multi-media production to commemorate the night. Product photography, interviews with the founders, and cocktail videos highlighted the energy of the event through a social-first execution.