Introducing an ultra-premium product to the world
As Cincoro – the ultra-premium tequila crafted by some of NBA’s greatest owners – approached its third anniversary the brand wanted to create excitement around the launch of its newest expression, Cincoro Gold. We hosted an exclusive party at New York City’s Zero Bond that brought out Hollywood elite, sports royalty, and the whos who of the fashion world to toast to a “Life Well Played”, further solidifying the brand’s trophy status. While brand ambassador DJ Crespo spun all night, we conducted media interviews granting unprecedented access to Cincoro’s ownership team. Simultaneously, product photography and cocktail videos highlighted the energy of the event through a multi-media production effort.