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DR TEAL’S

Influencers as Role Models

We established new pandemic self-care routines

In 2020 COVID-19 and the resulting shift to stay-at-home culture changed the game for Dr Teal’s, one of the fastest growing personal care and wellness brands in the world. Overnight it became a go-to, cost-effective solution to help people relax and reduce stress. We used the moment to launch two new products – Essential Oils Shampoo & Conditioner and Witch Hazel Facial Toner – as part of newly established self-care routines addressing the lack of professional facials and hair appointments. The influencer-led digital marketing campaign included Instagram in-feed photos, videos and stories showcasing Dr Teal’s role in the “new normal.”

Hair Care_@janiceliou_IG2B_ExpiresOct2020
Hair Care_@fittybritttty_IG3C_ExpiresMay2021
Toner_@partyof4sometimes2_IG3A_ExpiresFeb2021
Toner_@jewejewebee_IG1A_ExpiresFeb2021

HAIR CARE

5.5M

impressions

11.4%

social engagemend rate

FACIAL TONER

3.6M

impressions

8.7%

social engagement rate