NFL Athlete Collaborations
Highlighting Epsom salt’s role in muscle recovery
Dr Teal’s Epsom Salt wanted to expand its audience from women to men. Research revealed that the best way to drive male interest for a bath product was to elevate the brand’s role as a tool for athletes in muscle recovery. For the past three NFL seasons we have been executing an influencer-led PR and social media campaign leveraging elite athletes such as Rams Defensive Tackle and Super Bowl winner Aaron Donald, Cowboys legend Jason Witten, 49ers All-Pro Tight End George Kittle, and Titans Offensive Player of the Year Derrick Henry. In tandem with season-long interviews, each player utilized the content captured by our production team for posts on their social media channels leading up to some of the most widely watched game days. The content also ran as a full-scale digital paid media campaign to bolster the recruitment of new users to Dr Teal’s.