We Made Relaxing & Recovering Mainstream With Dr Teal’s
From our research, we knew that the best way to drive interest among men for a bath product was by elevating the brand’s role as a tool for athletes in muscle recovery.
So we went to work developing an influencer-led PR and social media campaign built on that insight and leveraging credible voices who understood the muscle recovery benefits of Dr Teal’s Epsom Salt soaks firsthand — elite NFL athletes.
For the past three NFL seasons, we’ve worked with athletes who had relevant and impactful stories: Rams Defensive Tackle and Super Bowl winner Aaron Donald, Cowboys legend Jason Witten, 49ers All-Pro Tight End George Kittle, and Titans Offensive Player of the Year Derrick Henry.
Reddish scored media interviews with each player in some of sports largest outlets including ESPN, CBS Sports, NFL Network “Total Access,” USA Today Sports and The Athletic, highlighting the recovery power of Dr Teal’s Epsom Salt Soaks.
In tandem with season-long interviews, each player utilized the content captured by our production team for posts on their social media channels leading up to some of the most widely watched game days. As the final layer of the program, the content ran as a full-scale digital paid media campaign to bolster the recruitment of new users of Dr Teal’s.