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The holidays are a crowded landscape for brands, especially those in the spirits business. So how do a 156-year-old vodka and an upstart Kentucky whiskey break through?

Start with jaw-dropping photography that can flex across owned and paid media, and pair it with an authentic message that understands how people are living—and drinking—in 2020 and beyond.


The Reddish creative studios team captured striking images that were showcased on e-commerce platforms like Minibar and Flaviar, along with the brands’ organic social media channels, tempting the taste buds of consumers looking to put a bow on their holiday gift-gifting — even if only for themselves.