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Thirsty for Entertainment

Defining a new social storytelling style

As shelter-in-place orders took effect across the country and e-commerce liquor sales exploded, Stoli vodka wanted to stand out on crowded online shelves. A challenging task, but people were thirsty for entertainment turning to social media and news at a pace exceeding typical screen time levels. Within a week we helped Stoli pivot from commercially produced assets to a new way of relatable storytelling that highlighted how Americans were making the best of their quarantine experience with the help of their beloved vodka.

Stoli martini at home
Stoli Razberi Vodka cocktail
Outdoors with a citrus cocktail pitcher


Earned Media Impressions


Social Media Impressions (to date)