After embarking on a new partnership with Stoli Group, everyone found themselves in uncharted waters as the entire world adapted to life in quarantine. As shelter-in-place orders took effect across the country and e-commerce liquor sales exploded, Reddish was determined to make Stoli Vodka stand out on crowded online shelves.
Adapting to life during a global pandemic, “business as usual” was a notion of yesterday. Reddish needed to quickly pivot from creating more commercially produced assets to a new way of storytelling.
With people turning to social media for entertainment and news at a pace exceeding even their typically high screen time levels, Reddish created compelling and relatable content that told the story of how Americans were making the best of their quarantine experience with the help of Stoli.
Earned Media Impressions
Social Media Impressions (to date)